Philips TV innovations

Philips incorporates AI into its new 935 OLED + TV and launches new noise-canceling headphones

Philips TV innovations include large OLED TVs and new active noise canceling headphones

Philips has presented its novelties in the range of televisions, with the new OLED + 935, which incorporates a second AI chip to the fourth-generation P5 processor that improves image quality performance and provides it with new functionalities, and a solution anti-scald that protects the screen.

Philips has incorporated the company’s internally developed Artificial Intelligence (AI) functionality into the 2020 TV models. The new OLED + 935 now adds a second AI chip to the fourth generation P5 processor to offer an improved version of the system, using its extra processing power to add new functionality.

Philips AI uses neural networks and machine learning to analyze “millions of PQ test clips from a single database,” created by the Philips TV development team over the past 30 years, as the company reports in a statement.

AI software doesn’t just produce more results from each of the five pillars of image quality (source, color, contrast, movement, and sharpness). It is also designed to create a “better balance between them and a much more realistic and natural image that accurately reflects real life”.

The new version of the Intelligent Dual Engine processing system adds the extra power needed to offer an anti-scald solution. It uses an advanced logo detection function to scan a grid of 32,400 zones and accurately detect static content, gradually reduce the intensity of local light emission, and prevent burn-out without compromising light emission elsewhere in the room. screen. The company claims that this system eliminates the burn problem in 95 percent of still images.

The company maintains in this team the collaboration with Bowers & Wilkins. The OLED + 935 is the first Philips TV to feature dedicated Dolby Atmos Elevation drive units and Bowers & Wilkins ‘Tweeter-on-Top’ core set.

The OLED + 935 features a total of ten speakers in a 3.1.2 system, including three 19mm titanium dome ‘tweeters’ in a front left, center and right (LCR) firing configuration.

Bass is provided by a new 100mm x 65mm track-style ‘subwoofer’ unit that connects to the rear of the speaker using Flowport technology, developed by Bowers & Wilkins for their main speakers. It also includes a subwoofer that allows a greater extension of the bass if the user or the room requires it.

Design-wise, the TV features an ultra-slim chassis, borderless bezels, and a metallic finish. Kvadrat fabric, which is “acoustically transparent”, is used on the front speaker grille, while a new metal mesh is used on the top surface of the speakers to optimize Dolby Atmos performance.

Four-sided Ambilight technology combines with on-screen images and the bezel to create an immersive viewing experience. Philips TV has also introduced a new ‘wellness’ feature.

The OLED + 935 is also Smart, with version 9 of Android TV (Pie) and an extensive list of applications, which work smoothly thanks to the internal memory of 3 GB. Ease of use is guaranteed thanks to a new and intuitive user interface, the inclusion of Google Assistant, and Works With Alexa functions.

The new Philips OLED + 935 launches in 55 and 65 inches in September 2020 and in a 48-inch version in October.


Philips TV & Sound has also unveiled its range of wireless headphones, consisting of three new models with active noise cancellation (ANC) and passive isolation, which will hit the market in October.

The T8505 are the highest performing wireless headphones in the Philips range. This is due to the high quality 13mm neodymium speakers incorporating Philips ANC technology – with the background recognition function – and the passive noise isolation they offer.

Being an ‘in-ear’ type model, to ensure fit, the company has combined a circular body with angled oval acoustic tubes and a choice of three sizes of ear cushions.

The long-lasting battery offers a playtime of up to six hours (five hours of playtime with the ANC continuously on), with an additional 18 hours of playtime from its compact wireless charging case. They can also be charged quickly with a USB-C cable: in 15 minutes they get an hour of playback.

They feature the latest Bluetooth 5.0 wireless technology, with Google Fast Pair, which makes it easy to automatically search and pair with Android devices. The T8505s are also easy to use thanks to the convenient touch controls for playing, skipping, and pausing tracks. On the other hand, the ‘Push-to-talk’ function allows hands-free voice assistance through Google Assistant or Siri.

The headphones incorporate a dual microphone, and an infrared system detects when the headphones are properly positioned, while a switch allows you to change the function so that either of the headphones is used independently in mono. They also include splash-proof technology.

The T5505 model, also of the ‘in-ear’ type, has the Philips Advanced ANC system, and with background recognition functions, which is combined with high quality 8mm neodymium speakers, around the acoustic tube, and three sizes of interchangeable ear pads to ensure sound quality, comfort, and passive noise isolation.

The battery lasts for up to five hours (4.5 hours of playtime with the ANC continuously on) with an additional 15 hours of playtime with the wireless charging case. They can also be quickly charged with a USB-C charging cable, offering one hour of playtime in 15 minutes.

Like the T8505 model, T5505 has a dual microphone, an infrared system to detect the location of the headphones, Bluetooth 5.0 with Google Fast Pair, as well as touch controls and the ‘push to talk’ function. They also have an IPX4 rating.

The two models, T8505 and T5505, will be available in October.

Philips has also introduced the H9505 headband design headphones, with a soft adjustable headband and large ear cushions. Although they feature the Philips ANC system, the design of the ear cushions and housings also ensures passive noise isolation.

The high-quality 40mm neodymium acoustic speakers offer wireless broadband sound, but the H9505 also has the option of high-resolution playback (24-bit / 96kHz accredited by HRA) thanks to the included audio input cable.

The H9505s also feature a long-lasting battery that offers up to 20 hours of playback, both with the ANC on and off, in addition to the fast-charge option, with 15 minutes of charging with the supplied USB-C cable being enough to get one hour. extra use.

With Bluetooth 5.0 technology, they are combined by Google Fast Pair to offer an easy connection to any Android device. It has touch controls, the function ‘push to talk’ with digital assistants. They will be available in November.

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